How we assess your business

Rhize Scan uses DataForSEO for business listings and search observations, and PageSpeed Insights for mobile website lab measurements. Google Places is used for business selection only. Every report is a dated snapshot.

Coverage comes before a grade

Search has a nominal 40 points, public reviews and profile signals 40, and listing completeness 20. Missing source fields are excluded from both earned and available points. We show the measured denominator. A comprehensive grade requires all three sections and at least 80 measured rubric points. Website checks and AI observations are separate; neither establishes actual customer experience or revenue.

Search and local comparisons

Up to eight service queries are selected before ranking is checked. We use mobile organic results to depth 20 and the local pack, with geographic targeting resolved against the relevant provider catalog. At least six resolved queries are required to score search; smaller samples can still support specific actions. Estimated volume may be zero or unavailable. A missing volume does not mean nobody searches.

Peer comparisons require at least three businesses with a direct primary-service match and measured ratings and review counts. We use medians to reduce the effect of outliers. When peers are unavailable, generic references are labeled as such and cannot support claims that local competitors outperform you.

No manufactured revenue loss

Public search observations, photo counts, and review totals cannot determine lost revenue. Current reports do not display dollar-loss estimates. Older estimates are withheld, including in regenerated PDFs. A future opportunity scenario would require owner-supplied economics, explicit assumptions, and calibration before release.

Actions and evidence

Actions prioritize measured contact barriers, relevant missed searches, and supported reputation gaps. Each gives an observation, a specific next step, and a completion check. Review requests should go to eligible recent customers regardless of satisfaction, without incentives. AI snapshots use neutral service-and-location prompts; sampled absence is not universal invisibility. Google AI Overview and Google AI Mode are different sources.

Limits and changes over time

Provider refresh time is not the date a business owner edited a profile. DataForSEO’s tracked US keyword dataset does not cover all Google searches. A viewport tag does not prove mobile usability, and a detected button does not prove its destination works. Historical reports retain their original measurement version. Compare new observations using the same query, market, device, and method.

Measurement contract: version 3. Financial estimates remain disabled pending owner validation and calibration.