How we estimate your monthly revenue at risk

Your report shows a dollar figure: roughly how much business you're leaving on the table every month. It's an estimate, not a bill — and we'd rather show you exactly how we got there than ask you to trust a number out of thin air. Here's the whole method, start to finish.

It's an estimate — and we say so

Every figure in your report is labelled estimated. We can't see your books, and we don't pretend to. What we can see is how visible you are when customers search, how you stack up against the businesses winning those searches, and where the gaps are costing you clicks that should have been calls. The dollar figure turns those gaps into a monthly number so they're easier to weigh — nothing more.

We start with real demand, counted once

First we add up the monthly Google search-volume demand for your core services across your metro — your demand base. We count it a single time and build the whole estimate on top of it. We never re-count the same searches per keyword, which would inflate the number. One honest demand base, one honest estimate.

Your trade sets what a customer is worth — from published benchmarks

A missed customer is not worth the same to a roofer as it is to a lawn-care company, so we don't pretend it is. We value each missed customer at a conservative lifetime value for your trade, drawn from national cost-guide and industry data — minus what it would cost to win that same customer with search ads. That acquisition cost uses the live market cost-per-click for your services in your metro when our scan captures one (published industry advertising benchmarks for your trade otherwise), converted to a cost-per-customer using published search-advertising conversion benchmarks and a 30% lead-to-booked-job rate — the conservative floor of published contractor benchmarks. At every step where sources disagree, we use the value that makes your estimate smaller. And if the math says winning a customer with ads would cost your trade more than that customer is worth, we count the per-customer value as zero — never a made-up number.

We only count your three biggest problems

Your scan usually surfaces several gaps. We don't stack every one of them into the headline — that would punish you twice for related issues. We take your three largest problems by estimated impact and add only those. Everything else is shown in your report, but it doesn't pad the dollar figure.

No single area can dominate the number

To keep the estimate honest, we cap how much any one category can contribute to the headline:

• Search ranking — at most 60% of the figure.
• Reviews and photos — at most 25% of the figure.
• Your website — at most 15% of the figure.

So even if your ranking gap is enormous, it can never make up the entire estimate. The caps force a balanced, defensible picture.

The figure stays inside a sane range

After the math, we hold the headline between $300 and $8,000 per month. The floor means even a nearly-perfect business sees a real number worth acting on; the ceiling means we never throw out a wild, unbelievable figure. Then we round to a specific number rather than a tidy round one, because the estimate is specific — not a marketing placeholder.

The constants we use

These are the assumptions behind the math. They're the same for every business we scan in your trade — built from published industry benchmarks and pulled live from our configuration so this page can never drift from what your report actually used.

How we turn a ranking gap into dollars

For your biggest lever — where you show up in search — we take your monthly demand, multiply it by the share of clicks you're missing by not ranking at the top, multiply that by how often a website visitor turns into a lead, and multiply that by your trade's per-customer value: a conservative lifetime value minus what it would cost to buy that customer with ads. Review, photo and website gaps work the same way, sized against the fractions in the table above. Add the top three, apply the caps, hold it inside the range, and that's your estimate.

We never put a dollar figure on a competitor

Your report shows who's outranking you, but we never claim to know what they earn or what they're "worth." Every dollar figure is about your gaps and your opportunity — never a number attached to another business.

Think a number is off?

We'd genuinely like to know. The data behind your report is dated, and if something looks wrong, email us at hello@rhize.media and we'll take another look.